Category Insight Analyst - FMCG

So, you’ve gained some experience in your first or second role within FMCG, you’ve learnt a lot and you’re ready for a role where you can really make a difference.

You’ve worked with data in your role – probably Nielsen, IRI or Kantar – and it’s been a part you’ve enjoyed, learning how FMCG businesses use it to educate their decision making, and identify new opportunities to be competitive within their categories.

Our client is a fresh food business operating in a niche category, with a strong presence within a great customer base  – key suppliers to the likes of Tesco, Sainsbury’s and Waitrose, as well as a portfolio of high profile hotels and restaurants.

Their portfolio is truly diverse, with ingredients being sourced from Thailand to Alaska, with price points ranging from lowest in category to the very highest on a Michelin star menu.

The complexity requires insight, in order to educate the marketing, sales, NPD and senior teams internally on what’s happening in the market, and of course their customers externally.

A newly created role, they are looking for a Category Insight Analyst to join the team.

The role will offer a real breadth of responsibility that would be hard to find in a bluechip FMCG business at this level – this won’t be aligned to just one category within one customer/channel, but will instead be working across all, supporting on range reviews, managing shopper marketing projects, adhoc research projects and the agency relationships.

Internally, this will be providing insights across the business, presenting regularly on what’s happening in the market, and will be fundamental for top line strategy, delivering insight to the senior team and CEO.

You could be in an insight agency role, or any area of FMCG marketing or sales, as long as you have a natural curiosity for insight, and the ability to really contribute as part of a team. An interest in food would also help!

The business is truly collaborative in a way that only a smaller business can be – everyone across sales, marketing, supply chain, finance, IT – and the CEO - work together in the same office. If you have an idea or you need support with something, you’re a conversation away.

This also means that if you do well, you will be noticed - and you will be rewarded. Progression could be either into a Category Insight Manager role, or cross-functionally internally into marketing, sales or NPD.

From a practical perspective, the role will be based in Surrey, commutable from Clapham Junction by train, or there is plenty of parking if you’d prefer to drive.

If this sounds interesting and you feel you have the experience and potential to thrive in this role, we'd love to hear from you...