Brand Activation Manager - FMCG Alcohol
We’re partnering with a fast-growing FMCG brand with a strong presence across the UK and European markets. As they continue to expand, they’re looking for a Brand Activation Manager to take ownership of shopper marketing, in-store execution, and digital brand presence—ensuring their products are easy to find, shop, and enjoy.
This is a fantastic opportunity to work with a leading drinks brand in a high-growth environment, offering autonomy, creativity, and the chance to shape best-in-class activation strategies.
The Role
Sitting within the marketing team, you’ll be responsible for driving brand visibility and engagement across key customers in retail and digital channels. You’ll work cross-functionally with sales, category, and external agency partners to deliver impactful activation plans that resonate with shoppers and drive commercial success.
Key Responsibilities:
- Develop and execute activation plans that align with commercial objectives
- Work closely with retailers to ensure standout in-store visibility and promotions
- Lead on customer events to drive engagement and brand presence
- Collaborate with digital teams to enhance online brand execution
- Measure and evaluate the success of activations, ensuring ROI and continuous improvement
Who We’re Looking For
- FMCG experience in trade/brand marketing
- Proven track record of turning insights into execution
- Strong budget and project management skills
- Commercially minded, with the ability to work cross-functionally
- Hands-on, proactive, and thrives in a fast-paced environment
