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Allexo solutions

Case Study: RB - Senior Brand Manager

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Marta Marino Case Studies

RB - Senior Brand Manager

As a result of growth of RB’s marketing function, Allexo were asked to support on the search for a Senior Brand Manager to manage a key brand portfolio for the UK.

With roles at this level having a lot of visibility internally, it was key for this person to have the gravitas to manage a wide range of stakeholders up to a senior level, and with the right level of experience to ensure they didn’t have too much of a steep learning curve coming into the role. The remit of the role was broad across brand equity, comms and innovation and sufficient experience across all areas was essential.

Following an extensive market search, Allexo provided a qualified shortlist of candidates, with an experienced Senior Brand Manager from Colgate in South Africa successfully being appointed into the role.